Pamelius Lee

Background

About Pamelius Lee

It’s a common misconception that “marketing professionals can’t deal with numbers”— Well, I would like to contest that, at least based on my own personal experience. Growing up, I wasn’t the type to love numbers and naturally, I gravitated towards Marketing where I believed I would not be dealing with Excel every day. But all it took was one dive into data-driven marketing in my latest role that led me to change my beliefs and averted my passion towards creating impactful, digital marketing campaigns led by data insights. The dive in question led me to analyse customer data using Google Analytics tools and craft several pieces of keyword-rich organic content that ranked within the top 10 search results in Google— a crucial twist that was all I needed to get my hands dirty in the science of Marketing. Since starting my career in marketing, my experiences have journeyed through the hospitality, public and retail sectors where I have dabbled in email marketing, content creation and market research. My passions also lie in furthering my digital marketing experience, from SEO/SEM, Google Ads to CRM and web analytics. Feel free to connect with me or send me a message if you are interested to learn more about my passions and what I do.