Pami Bergman

Background

About Pami Bergman

I am the head of advertising intelligence and reporting with total P&L responsibility. The team is located in both Finland and Estonia. The core of the team is to monitor advertising and report changes and trends in the advertising market. I also have a consultative role with our largest clients (in industries such as media, fmcg). I am the head of targeting services at Kantar Finland. Past in short: Collecting relevant data and crunching it to create recommendations and directions to make better business. I am also responsible for Kantar Finland digital activation solutions and media industry offering in total. I also work as a client partner to various large companies including budgeting and performance responsibility. Big Data analyzing, following the market trends/leads and providing comprehensive analysis to clients, co-partners, retailers and various units within the company (sales, marketing, r&d, management). 2 decades experience in market research and data crushing, a decade experience in sales & KAM, a decade experience on business analysis Key words: KAM, sales, market research, market analysis, business intelligence, category analysis, Big Data, strategy, insight #KAM #sales #marketresearch #businessintelligence #categoryanalysis #bigdata #strategy #insight #leadership #management #targeting #programmatic