Pankaj Sharma

Background

About Pankaj Sharma

Enterprising Leader with extensive experience of over 11 years in overcoming complex business challenges and making high stake decisions; rich experience in spearheading all aspects of Digital Marketing (Paid Marketing, Advertisement, Social Media & Email Marketing, Marketing Communication, SEO Campaigns, Media Planning, Strategic Alliances) & Client Management with key focus on top & bottom-line profitability across multiple domains such as Market Research, Hospitality, Social Media, KPOs & e-Commerce Visionary professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability; successfully planned & executed multi-media campaigns for objective-oriented ROI-based marketing plans Skilled in conceiving & implementing digital marketing strategies across various channels like display, social, affiliates, content partnerships that fuelled market-place presence, revenue growth, brand visibility & loyalty, traffic & conversion Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics; successfully strategized the long-term business directions by positioning brand & developing the right value proposition to offer it as the best choice for the target customer to displace other brands Restructured operations & introduced important measures to bring in brand development, profitability for business processes; combined multi-disciplinary experience across Branding & Marketing, Strategy, Industry Analysis, Growth Ownership with hands-on approach to nurture an organization with limited resources Notable success in optimization of the website by coordinating across multiple teams including sales, development, offsite marketing, publisher relations; successfully managed the architecture & flow of main portals & micro websites encompassing Website Design Edits, CTAs, Easy-To-Use Navigation Structure, Title, Meta Tags, Additional/Unique Content Ideas, Points based on Google Crawl Stats, Errors & so on Broad-based expertise in leading the marketing functions including promotions, media planning, advertisement, SEO, website marketing. excellence in developing and implementing innovative advertising and marketing strategies that accelerate product awareness, cus