Pankaj Soni

Background

About Pankaj Soni

Strategic & Growth-Oriented Marketing Leader with 14 years of proven success in scaling brands, accelerating revenue, and driving profitability across E-Commerce, Ed-Tech, D2C, AI, Fintech, SaaS, Gifting, Bakery, and Gaming sectors. Recognized for steering upto ₹100 Cr marketing investments with sharp ROI focus and delivering sustainable growth in both B2C & B2B ecosystems. Love building from scratch, have steered growth for brands from 0 → 1 → 100. A results-driven, AI focused senior marketing professional, adept at shaping brand vision, customer experience, and digital transformation journeys. Expertise spans the full spectrum of marketing — AI Led Performance Marketing (SEM, SEO, App Growth), Content & Social Media Marketing, Web Analytics, and Conversion Funnel Optimization. Have successfully led high-impact campaigns and digital growth mandates for industry leaders such as Indiabulls, Floweraura, Adda52, and Network Bulls. Known for building cross-functional teams, forging data-driven strategies, and aligning marketing with overall business goals to unlock exponential growth. Core Strengths: Brand Leadership & Positioning – Building category-defining brands in competitive markets. Customer Acquisition & Retention – Designing full-funnel journeys to maximize CLV & reduce CAC. AI-Driven Marketing & MarTech – Leveraging AI for personalization, automation & predictive insights. Revenue Acceleration & P&L Ownership – Proven record of transforming marketing into a profit center. Integrated Marketing Strategy – Orchestrating digital + traditional channels for maximum impact. C-Suite Collaboration – Partnering with leadership teams to align marketing with organizational vision. Mentored young/mid-career marketing professionals as Upgrad leadership trainer. Some Good words by learners on Topmate -https://topmate.io/pankajdigitalmarketing