Pankaj Tiwaskar

Background

About Pankaj Tiwaskar

With 12+ years of professional experience in digital media, I have established myself as a seasoned expert with a proven track record of success in media planning and strategy. My proficiency also extends across various digital platforms including search engine marketing, programmatic advertising, social media platforms and working with content syndication partners.I've contributed to brand building and performance marketing initiatives across a wide array of sectors within Japan and the APAC region. Moreover, my recent five-year tenure in B2B marketing with industry giants like IBM and 3M in Japan and Singapore has equipped me with invaluable market insights and media expertise In my various roles, I have demonstrated my expertise in the media industry by managing budgets, working with platform specialists and media agencies, and implementing data-driven analysis and insights to improve campaign effectiveness. My experience also includes selecting and setting up new media agencies, defining KPIs and evaluating the services provided, as well as being a key member of global projects that focus on driving sales pipelines for business divisions. I am passionate about helping organizations achieve their marketing goals and am open to consulting opportunities to utilize my skills and knowledge to drive success. Performance Marketing | Demand Gen | Digital Marketing | Account Management | Media Lead | Team Management | B2B Marketing