Paola Bocock

Background

About Paola Bocock

Experienced strategist and brand consultant with a passion for developing compelling brand narratives with data-driven insights. Skilled in synthesizing consumer insights from a variety of sources, including social listening, audience data, surveys, and focus groups, to develop effective strategies for brands and campaigns. Proven track record of delivering commercially-viable consumer targets and audience personas to help clients becomes experts on their target audiences. Experienced in managing consumer insights work and conducting qualitative/quantitative research to identify actionable insights and industry trends. Proficient in leveraging analytics, social listening, and syndicated research tools to inform strategic brand development, consumer journey mapping, and brand portfolio strategy. Strong communicator and team player with experience working with a variety of clients across different industries including CPG, retail, tech, QSR, alcohol, pet care, lifestyle, and financial services. Strategy minded, I am an authentic, compelling storyteller. I aspire to be a creative catalyst in all the work I do.