Paolo Lapi

Background

About Paolo Lapi

I am a senior performance marketing leader with 13+ years of experience driving measurable growth for tech companies and startups across Europe, LATAM, and North America. With a strong data-driven mindset, I specialize in scaling B2B and B2C businesses through paid acquisition, conversion optimization, and growth strategy. Over the course of my career, I have managed large-scale ad investments, led cross-functional teams, and launched campaigns that consistently delivered double-digit growth in acquisition and ROI. My expertise spans paid media, app marketing, data analysis, and go-to-market execution, with proven success in SaaS, fintech, and digital platforms. I thrive on helping businesses transform ambitious goals into tangible results, whether it’s scaling startups from zero to traction or optimizing global campaigns for established brands. Always curious and collaborative, I enjoy working with diverse teams to turn data into strategy and strategy into growth. Feel free to contact me for any new challenges!