Parag Birla

Background

About Parag Birla

Digital marketing professional with extensive experience in developing digital marketing strategy and campaign execution with big focus on ROI and web analytics to drive business decisions. Excels at driving customer acquisition through use of social media, search engine marketing & optimization. • Strong understanding of digital channel landscape i.e paid search, social, display, video, influencer / affiliates, CRO and attribution methodology. • Experience growing, scaling and optimizing channels in a high-growth environment in a data-driven way, focused on both ROI and Life-time Value (LTV). • Experience with customer segmentation, defining and mapping customer journey, tagging, personalized targeting and measuring journey via actionable KPIs. • Skilled at building partnerships and strong working relations both inside and outside the organization. Marketing Tools / Platforms PPC ADVERTISING: Google AdWords, Facebook. Bing & Amazon TECHNICAL: Database Design, SQL, HTML, CSS, JavaScript/ jQuery ANALYTICS: Google Analytics 360, VWO, Google Optimizer, Excel -macro / dashboarding, Google Tag Manager MARKETING AUTOMATION: HubSpot, Salesforce, Selligent EMAIL MARKETING: Mail Chimp, Exact Target / Salesforce Marketing Cloud, Selligent DATA MANAGEMENT PLATFORM (DMP): Adoble Audience Manager