Param Anand

Background

About Param Anand

As of 2022 completed a BS in Mktg concentrations in Marketing Analytics & Digital Mktg and pursuing MBA(Management Information Systems and Business Analytics ) student at Rochester Institute of Technology who is always enthusiastic about business environments. Leveraging my market analytics and information system skills to create innovative and exciting promotional campaigns for establishing goodwill, brand recognition, and customer relation in businesses. Always eager to explore new marketing concepts and go outside my comfort zone to acquire Quantifiable gains. Passionate to work in market analytics & digital marketing, and customer data research. Areas of interest are statistical analysis, data mining, web scraping, sentiment analysis, logistic regression, regression analysis market basket analysis using the R program (R-Studios). PPC advt, SEO, A/B testing ads & landing pages for re-marketing campaigns. Auditing company website for SEO opportunity and keyword bidding strategy & Ads optimization. Technical Skill Experiences: • 2 yrs in Google Analytics • 2yrs in Google AdWords • R programming: Dplyr, Tidy Data cleaning & Manipulation Sentiment Analysis, Sentence Level, Topic Modeling( Text Mining) & Word-level Analysis Logistic Regression K means Clustering Bagging, Random Forest Decision Trees Market Basket Analysis Churn Modeling (Survival Analysis) Multiple & Linear Regression • Python • Tableau