Paranjay Gupta

Background

About Paranjay Gupta

Growth and Product Analyst with 4 years of experience in Retail, B2B SaaS and E-Commerce. I collaborate with executives and business leaders to squeeze every ounce of value from their data to generate actionable insights and drive results! Key Achievements: Building full stack analytics around Site Search Performance at Loblaws Strategized, developed, executed, and measured data-driven convergence campaigns for Retail and E-Commerce brands Successfully increased Return on Ad spend by 15% in just 2 months by leveraging proper measurement techniques for one of the fastest growing D2C Startup in India Played an instrumental role in introducing an industry first metric to measure media presence in the product leading to an 20% increase in the daily active users I love applying my quantitative, analytical and critical thinking skills to help businesses take data-informed decisions. A strong all rounded individual passionate about all forms of technology, still and wildlife photography (checkout some of my photos here - https://500px.com/p/paranjaygpt6?view=photos) and cooking various cuisines!