Parker Clarke

Background

About Parker Clarke

I specialize in building modern, high-impact demand generation engines that connect the dots between strategy, execution, and revenue. With 10+ years of experience spanning digital marketing, sales enablement, and operational leadership, I thrive at the intersection of growth and systems thinking. Currently, I lead Demand Generation at AlignOps, where I’m focused on driving pipeline across a multi-product SaaS portfolio serving the construction industry. My work supports four mission-critical tools—BusyBusy (time tracking), SafetyReports (compliance), ToolWatch (asset management), and FleetWatcher (fleet optimization)—each with unique personas, journeys, and value propositions. I’m deeply involved in campaign architecture, audience segmentation, ad strategy, and content workflows that turn attention into action. Before AlignOps, I led marketing at BusyBusy, where I helped scale programs, improve lead quality, and mature marketing ops through major growth phases. Earlier in my career at Vivint, I honed my leadership and analytical skills in roles that spanned training, performance management, and team development—building the foundation for how I now approach team culture and enablement at scale. My throughline? I build systems that grow—teams, pipelines, and performance. I love rolling up my sleeves, figuring out what’s working (or not), and turning potential into results.