Parth Mehta
Paid Media Advisor at Viv Higher Education
Based in Waterloo, Canada
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Seniority
Staff
Department
Advertising & Marketing
Location
Waterloo
Industry
Higher Education
Company size
32
Contact information
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p•••••••@vivhied.com
Phone
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Background
About Parth Mehta
I arrived in Canada as an international student eight years ago and built my career in higher education marketing. First-hand exposure to the complexities of international recruitment and the industry's dependence on third-party intermediaries, shaped my drive to modernize the system.At Student Direct Digital, I lead brand, demand generation, and full-funnel marketing solutions that help institutions strengthen visibility, own their narrative, and build long-term recruitment pipelines.My mission is to equip institutions build their direct student pipeline with tech-led, scalable demand generation at a time when global recruitment is undergoing its most significant shift.
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