Parul Pathak

Background

About Parul Pathak

Parul is an ex-engineer who left her job in IT industry to explore her potential and widen the spectrum with respect to different job profiles. With this objective in her mind, she pursued Post Grad in Marketing and communication. She got fascinated by the world of brands and felt that consumer is a concept which has multiple layers to it. She got multiple opportunities to explore this hypothesis of hers in the form of internships in Marketing and Media Planning Profiles. Later on she landed in the world of Advertising and worked as an Account Planner and developed strategic thoughts across categories (automobiles, Real Estate, consumer Durables). While the profile helped her delve into know how a brand is positioned in the market for the consumer, but during this process she got more interested in how the consumer thinks. This happened because she got intrigued with insights which are etched in the consumer’s mind. It got important for her to understand the reaction of the consumer towards the brand, before the brand is out there. Thus she moved towards the Research Industry and worked across different consumer categories (Healthcare, FMCG, Mothercare, Baby care, consumer durables, Personal care, Nutrition and Wellness). She got the opportunity to work and specialized in a wide range of Qualitative Techniques (Depth-Interviews, Focus Groups, Triads, Dyads and Online Methodologies).She learnt to effectively set up and manage multiple research projects in multi market. She prepared and presented reports to the clients as per the Research Objectives, which helped the client in defining the trajectory of their brand. Her career goal is to keep pushing herself and know different aspects of the consumer through the different brands she gets the chance to work for. Truly believes in the concept of "belonging to a job".