Pascal Bertrand

Background

About Pascal Bertrand

After two decades of thorough learning & growing in agri-agro food sectors #Innovation,#NPD,#Quality,#marketing,#strategy, I am in an Innovation / Research and Development leadership position. As an innovation specialist, I thrive on creating new experience that generate growth. I want to offer to consumers healthy, tasty & planet-friendly options. I like to bring together the ‘magic’ and the ‘logic’ for a creative approach anchored in strategy. Specialities : Innovation and NPD : Identifying opportunities spaces, transforming them into big ideas & successful launches. Marketing strategy : defining and nourishing brand positioning Communication : Developing engaging brand stories. Omnichannel communication. Digital, social media, TV, outdoor Portfolio management : Optimising portfolio composition & performance As a person : Facilitation : Inspiring & guiding large multi cultural, multi functionnal teams Always seek win-win relations. My style is alignment, agile and pragmatic. Team management : Motivating teams to rise to business challenges If you are interested in Innovation, R&D, food transition, let’s connect