Pascal Laurens

Background

About Pascal Laurens

I believe the true power of digital marketing lies in the combination of strategy and technology. I enjoy building systems that not only function well, but also deliver real, measurable growth. Whether I’m working on an international campaign or a website for a local entrepreneur, I want it to be solid, well-structured and effective. I’ve been with Cyklop for nearly ten years, and in recent years I’ve held the position of Global Head of Digital & Demand. What I enjoy most about this role is working in an international environment where I’m responsible for the digital marketing strategy. My focus includes campaigns, automation, tooling, content frameworks and supporting local teams with the right digital resources. I’m continuously working to improve processes, systems and tooling to help us communicate more effectively across the globe. At the same time, I have a strong passion for helping small business owners. That’s why I started Klik Webmedia over 18 years ago, a company where I help skilled professionals build a strong online presence through websites and digital marketing without high upfront costs. I apply the knowledge I’ve gained in the corporate world to practical, no-nonsense solutions that help self-employed entrepreneurs grow.