Pashen Black

Background

About Pashen Black

Great communication is more than words on a page. It’s strategy that requires emotional intelligence to bring together the head and heart to humanize companies and instill confidence among employees, consumers and media. It positions senior executives and brands as industry leaders in an increasingly competitive marketplace. And, it evolves, promotes and protects brand reputation. My career has centered on helping multinational companies achieve their growth and transformation plans by developing and executing integrated communication strategy that navigate economic conditions, cultural events and times of challenge and change. I’ve developed narratives that ensure employee confidence in senior executives and understanding of corporate strategy. I’ve guided companies through crisis situations, which has earned me the reputation of being cool as a cucumber when crises cause the pressure to heat up. And, I’ve had the privilege of leading high-performance teams of storytellers and agencies around the world.Here are some highlights:• Developed and executed communication strategy for two US-based mergers and a corporate divesture in Canada.• Secured senior executives on CNBC’s Squawk Box and Squawk on the Street, Cheddar, CNN, Wall Street Journal, Bloomberg and other top tier business and trade outlets.• Repositioned a company as digital-first during the height of the Covid-19 pandemic.• Led CEO and Board of Directors transition communications for two companies. • Captured $2M in annualized savings by shifting to a mission-driven social impact program.As a communications leader, my mission is to be highly intentional when engaging colleagues across the enterprise. This includes everything from communications strategy development and budget management to goal setting and developing meaningful KPIs. The end game is to make sure we’re collaborating successfully to help the company and our teams meet our goals.If you are interested in learning more about my background and qualifications, please invite me to connect here on LinkedIn.