Pat Rosner

Background

About Pat Rosner

Translating business goals into strategic communication objectives is second nature. Having worked with campaign budgets ranging from $50K to $50MM, I have a wide range of marketing and communication experience across multiple categories. Providing market and consumer analysis, strategy development and tactical recommendations, I help clients achieve their desired results through the execution of targeted, insight-driven campaigns. Core Strengths • Researching market conditions, industry trends and consumer needs/wants in different verticals • Educating internal and external constituents on how to apply newly discovered data and insights • Managing relationships with clients and customers to ensure service excellence • Managing and leading teams in a high-stress, heavy workload environments • Sourcing and negotiation with national, regional and local platforms • Translating multicultural and consumer trends into actionable insights and marketing applications • Brand/product alignment in accordance with recommended venues, tactics and cross-pollination to other disciplines Category experience includes: banking/finance, computers/technology, agriculture/rural, consumer packaged goods, luxury goods, car rental, telecommunications, pet products, construction and the military, among others.