Patricia Barbieri

Background

About Patricia Barbieri

Marketing and Innovation Leader | FMCG Specialist with Global Perspective With 20+ years of experience in FMCG, I have led strategic initiatives across B2B and B2C markets, primarily in LATAM, with a focus on driving growth through innovation and consumer-centric strategies. My international exposure, including assignments in Mexico and Japan, has enriched my understanding of global market dynamics and cultural nuances. I am passionate about leveraging market trends, consumer insights, and cross-functional leadership to build and manage successful brands and product portfolios. My expertise spans business development, strategy definition, new product development, and trade marketing within the Food & Beverages sector. Key Strengths: Business Development & Strategic Planning Consumer Insights & Market Trends Innovation & New Product Development Brand and Portfolio Management Cross-Functional Team Leadership in Multicultural Environments Committed to delivering sustainable growth and impactful results, I bring a global mindset and a strong track record in managing complex marketing challenges.