Patricia Caplan
Senior Manager, Loyalty Rewards Relationship Management at Scotiabank
Based in Canada
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Seniority
Other
Department
Other
Location
Canada
Industry
Banking
Company size
96K
Contact information
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p•••••••@scotiabank.com
Phone
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Background
About Patricia Caplan
BACKGROUND: I am a Marketing Leader with product, pricing, channel and database marketing expertise. I lead teams of engaged Marketing Professionals to drive loyalty, retention, and profitable growth through strong analytics and insight. Known for leading highly motivated teams, coaching each individual to reach their full potential while achieving marketing targets in the areas of customer retention, marketing analytics and database marketing, and pricing implementation. CORE COMPETENCIES:* Marketing: Strategic Planning/Execution, Product Management, Vendor Relationship Management * Analytics: Data Analysis & Insight, Customer Relationship Marketing, Business Case Development * Leadership: Team Leadership, Coaching and Development, Engaging Employees
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