Patrick Bhang

Background

About Patrick Bhang

Patrick currently leads Regional and Retail Marketing at RBC. He is responsible for delivering best-in-class community marketing and retail experiences. Patrick is an award-winning marketing leader with a successful track record of delivering business results for brands such as Royal Bank of Canada, President's Choice Financial and Bell Canada. Patrick is passionate about leveraging technology to connect people and businesses. To that end, he played key roles in the launch of many firsts in Canada, i.e. high speed internet, digital banking, social media marketing, programmatic digital acquisition, humanoid robot experiences and data driven retail solutions. As a Diversity, Equity and Inclusion advocate, Patrick is the co-chair of RBC's HR and Marketing Diversity Leadership Committee and Canadian Marketing Association's ED & I Committee. He is actively involved in bringing mentorship opportunities to emerging leaders, newcomers, students and youth. He trains youth leaders by serving as a head coach for the Ontario Basketball League's youth rep team, Toronto Lords. Previously Patrick was the VP of Marketing for Ascend Canada, a not-for-profit organization, combating anti-Asian hate during Covid and helping pan-Asian leaders fulfill their potential. He is a graduate from University of Toronto and lives in downtown Toronto with his wife and two kids. Career highlights include. • Three time RBC Leadership Gold Award Winner (2024, 2019 & 2015 RBC Performance Awards) for delivering business results and leading teams in transformational programs • Led the branding and marketing transformation in branches during the 2024 HSBC acquisition program. Supported the conversion of 120 HSBC branches nationally to RBC over a weekend • Successfully launched Social Media for RBC in Canada (2011) and the Caribbean (2016) where the program won the RBC Cross-Functional Team Award Expertise: Strategy and Planning Digital and Mobile Advertising Database Marketing (CRM and Sales Leads programs) Retail Marketing Community Marketing Mass Media Advertising Marketing Analytics (inc. Tableau - a data visualization tool)