Patrick Danielsson
Marketing Automation Specialist at The Incredible Journey Ab
Based in Stockholm, Sweden
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Seniority
Staff
Department
Advertising & Marketing
Location
Stockholm
Industry
IT Services and IT Consulting
Company size
7
Contact information
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p•••••••@tij.se
Phone
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Background
About Patrick Danielsson
I design HubSpot marketing automation that converts—connecting data, product, and marketing into reliable revenue flows. With a frontend/back‑end foundation and years of multi‑market delivery across the Nordics, I build journeys that are measurable, maintainable, and fast to ship. Selected results • +66% conversion‑rate uplift by introducing experimentation and CRO as Nordic Digital Manager. • Documented the full system architecture and completed a backend migration within one year as Nordic Tech Lead. • Standardised KPIs/dashboards across four markets; led developers and agency partners to one data model. • Built a customer portal that was adopted by new markets and reduced inbound calls. • Current focus: HubSpot workflows, email campaigns, lead scoring, performance analysis. Strengths & stack HubSpot Marketing/Sales Hub (workflows, scoring, email, custom properties), lifecycle design, CRM/ERP integrations, GA4 & Looker Studio, A/B testing & CRO, low‑code/no‑code, CMS (HubSpot/WordPress), HTML/CSS/JS. I’m looking for roles where I can transform the automation roadmap, scale journeys across markets, and partner with product, sales, and use data to prove impact.
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