Patrick Dixon

Background

About Patrick Dixon

As the Director of Marketing at Canadian Business College, I lead the development and execution of marketing strategies that utilize insights, KPIs, and analytics to drive lead generation and student enrollment. I have over 15 years of experience in digital marketing, content development, social media, copywriting, and creative direction, working with various content management systems and platforms.I collaborate with vendor partners, and internal teams to deploy effective marketing campaigns across multiple channels, including email, text, web, and social media. I also coordinate virtual and in-person events, such as graduation ceremonies and webinars, to engage and retain existing and potential students. In 2022, I received the National Association of Career Colleges MVP Award for pioneering the school's first-ever fully-digital student enrollment system, which resulted in a 60% increase in overall lead generation from 2022 to 2023. My mission is to leverage my versatile graphic design and digital marketing skills to enhance the online presence and reputation of Canadian Business College and help more students achieve their career goals.