Patrick Dodson

Background

About Patrick Dodson

Accomplished B2C & B2B marketing leader and growth driver, known for pioneering high-touch brands to record profit, revenue, awareness, and adoption. Success spans Fortune 500, mid-size and private equity across marketplaces, technology, consumer products, proptech, subscription, SaaS, and D2C/retail industries. Deep expertise in performance marketing, complex media, content strategy, and user experience landscapes. The creative and leading force behind groundbreaking omni-channel campaigns utilizing digital, social, streaming, affiliate, influencer, email, public relations & direct mail. Demand generation and growth marketing expert.Proven record of driving millions in new revenue through B2B demand generation campaigns across marketing automation platforms, CRM, personalization, loyalty, digital and traditional media tactics, industry events, compelling content, and powerful sales enablement platforms supporting 500+ member sales teams. Passion for building high-performing teams, developing talent, and building out world class marketing platform capabilities. CAPABILITIES- Brand Marketing and Storytelling - Marketing Strategy- Demand Genaration- Performance Marketing- Digital Marketing- Advertising- Social media- Integrated marketing- Marketing Optimization- Data Driven Insights/Strategy- Campaign Content / Storytelling Development- Sports/Entertainment Sponsorship Development/Activation- Strategy/Planning/P&L Management- Media Strategy - Event Planning - Marketing Research- Public Relations and Communication- Portfolio Expansion- Marketing Automation- Sales Enablement- Product Marketing- Integrated Marketing