Patrick Higgins

Background

About Patrick Higgins

Yeah, my official title is Digital Marketing Manager, which implies I do things like manage a digital team, understand KPI’s and conversions, and develop strategies. And, I do those things. But when you get down to it, I do a lot more — I'm a marketer, with an entrepreneurial mindset, a blogger, a social media and content strategist, a technical geek, an SEO.well, enthusiast, and an all-around ‘expert’ in digital marketing. Including marketing automation, e-commerce, real-time personalization, conversion rate optimization, lead generation, social retargeting, A/B testing, and more. I also believe in the power of people. The power of brand. And the people behind a brand. I believe brands can do good and be good. As customers make decisions based on emotion and a brand’s promise, and they continue to operate on short time frames, smaller budgets, and smaller teams, they feel more pressure to make the right decision. This is where the people behind a brand come in. What’s that saying ‘you can’t put lipstick on a pig’ cause it’s still just a pig with, well, lipstick on it. You can’t disguise the true nature of a product or the people behind it. I love finding that voice and exposing the pig for what it is – then letting people know why the danged pig is so cool. And so I make every effort to show our brand’s personality, to promote people, to have our employees take pride in what we do, and relay that pride so our customers know who we are – they already know what products we have. My specialties include: strategic/forward thinking, technology adoption, creativity, public speaking, social media (including paid and retargeting), blogging, content creation/strategy, digital presence, SEO, email marketing, UX and automation, data analysis including drawing insights and then acting upon them, and branding. I'm also very good at beating my kids in chess, coaching soccer, collecting books and I can make a healthy houseplant turn brown in no time. I don’t just think at that proverbial foot view’ – I view it from all levels and then actually execute as well. I love that part.