Patrick Kapcsos

Background

About Patrick Kapcsos

Strategic marketing leader with a proven track record of building and executing successful partner marketing programs. Specialized in driving SaaS, B2B marketing strategies and programs that amplify awareness, presence and sales activity across the entire partner ecosystem filling the funnel with leads and qualified sales opportunities that increase pipeline. With extensive experience in developing and launching successful sales and marketing programs for various partner types (GSI, SI, ISV, VAR, MSP, MSSP, DIST, Agency, Alliance, and Technology Partners.), I utilize "real-world" experiences, partner expertise and leadership to build sales pipeline growth through high-ROI partner marketing strategies, planning, MDF, programs, campaigns, and events. Specialize in- Driving partner-sourced & Influenced opportunities - MDF & Co-Op Program Creation & Management - Demand Generation Campaigns - Lead Generation Campaigns - Co-marketing & Co-selling Programs - Partner Communications - Partner Events Marketing - Data analytics - OKR, KPI, ROI, Reporting, Tracking, & Measuring PARTNERS SUPPORTED Adobe, AEC, Arturai, AT & T, AWS, Azure, Braze, Brightcove, Canon, CDW, Comcast, Google, Guidepoint, IBM, Klaviyo, Konica Minolta, Merkle, NTT, Optiv, Oracle, Rackspace, Ricoh, Salesforce, Securesoft, Segment, Sharp, Tech Data, Telefónica, Telstra, Trustwave, Xerox. CAREER ACHIEVEMENTS At Movable Ink, I developed partner sponsorship models for the customer conference, securing $465K in sponsorships. Additionally, I orchestrated the company's first International Partner Forum, surpassing partner registration and attendance goals by an impressive 113%. During my tenure at Akamai, I spearheaded channel marketing strategy, planning, and scalable demand generation campaigns, leading to a remarkable 17% YoY revenue growth and a 49% increase in new customer user growth. I achieved an exceptional 10:1 average ROI for a $3M+ MDF spend and created a multifaceted MDF program, resulting in an 80% increase in partner participation and 90% fund claim compliance. While at EFI, I successfully increased LDG qualified lead hand-offs by 35% within the first quarter of management. As the lead project manager for numerous product launches, I developed sales training manuals, sales tools, marketing materials, and demo scripts. Moreover, I pioneered EFI's first "Cross Sell" incentive program for sales reps, helping drive an impressive $22M in revenue. TECHNICAL SKILLS Adobe, Asana, Azure, Crossbeam, Impartner, Reachdesk, Salesforce, Tableau, Marketo, Zift, Microsoft PPT, Word, Excel