Patrick Leavey

Background

About Patrick Leavey

With over three decades of senior leadership experience in tourism, hospitality, and immersive attractions, I specialize in launching and scaling innovative guest experiences. My passion lies in turning bold concepts into operational realities—building teams, systems, and strategies that bring experiences to life and deliver measurable success. From iconic destinations like the CN Tower to dynamic new attractions like Little Canada, Arcadia Earth, and Illuminarium Toronto, I’ve led multiple end-to-end attraction openings and revitalizations across Canada’s visitor economy.I excel in start-up and growth environments where cross-functional leadership is key—bridging operations, guest experience design, marketing, revenue generation, retail, and venue management. At Arcadia Earth Toronto, I successfully launched a sq ft immersive exhibit, implemented new pricing strategies, retail programs, and built strategic partnerships with attractions like the Toronto Zoo and Ripley's Aquarium. At Little Canada, I led all facets of operations for a sq ft attraction—delivering award-winning guest satisfaction, generating over $1M in incremental revenue, and maintaining a Google rating of 4.9/5.0.Now, as General Manager at Illuminarium Toronto, I lead a world-class, 13,500 sq ft digital attraction blending storytelling, technology, and interactivity. My work is guided by a belief in authentic, accessible, and inclusive experiences that leave a lasting impact. Whether you’re developing a new attraction, designing a tourism activation, or reimagining guest engagement—I’m always open to partnerships, collaboration, and conversations that shape the future of immersive entertainment.