Patrick Leeney

Background

About Patrick Leeney

Experienced and results-driven sales and marketing leader with 20 years of success in driving revenue growth, building client relationships, and leading integrated marketing strategies for high-profile clients. Proven track record in managing and growing major accounts, developing strategic partnerships, and delivering innovative sales solutions. Adept at expanding market presence and enhancing client retention, with expertise in the CPG, healthcare, retail, and e-commerce industries. Looking to leverage my extensive experience to contribute to the growth and success of a dynamic organization. HIGHLIGHTS Led client-direct revenue generation from 2008 through 2019 including over $100M directly from The Hershey Company. Delivered 75% of overall company revenue and gross profit for three straight years, including a $22M of $29M total company revenue performance. Recognized for increasing client revenue by expanding the existing Hormel Chili Ski Watch integrated radio program into the Canadian market by leveraging the U.S. program with the Hormel International marketing team to support the Stagg Chili brand. Secured an on-site presence for CRN International at The Hershey Company and managed a Hershey-based account team from 2008 to 2018. Led strategy and development of Hershey’s “Best in Class” Kit Kat and Coffee integrated radio and shopper marketing program for 12 years. The program’s success was highlighted in Jonah Berger’s New York Time’s Best Seller Contagious: Why Things Catch On and nominated for a Marconi Award by the Radio Advertising Bureau. Recognized for delivering the first advertising partnership with supplement brand Omega Brite for CRN’s premier podcast Distraction hosted by Dr. Ned Hallowell. My strategy was simply to approach brands, and products Dr. Hallowell himself was a consumer of.