Patrick Pearson

Omnichannel Engagement Manager at Takeda

Based in Ottawa, Canada

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Seniority

Manager

Department

Sales & Business Development

Location

Ottawa

Industry

Pharmaceutical Manufacturing

Company size

37K

Contact information

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Email

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p•••••••@takeda.com

Phone

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Background

About Patrick Pearson

I am a strategic digital marketing professional who thrives on delivering creative solutions to marketing challenges from campaigns to reporting and metrics. I’m often described as an analytical thinker with a strong commitment to continually building new skills, an excellent communicator, and a dependable colleague with strong aptitude for project management- Comprehensive experience with web design, including Information architecture and user experience, to improve user journeys and maximize conversion- In-depth knowledge and hands on experience with marketing automation tools (Pardot, Marketo and HubSpot), CRM (Salesforce), and CMS (WordPress, Adobe Experience Manager/CQ5)- Experience identifying opportunities for and implementing Search Engine Optimization (SEO) for websites and blogs, in addition to staying on top of new SEO trends- Expertise with digital analytics, dashboard reporting as well as marketing program measurement and analysis.

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