Patrick Porto

Background

About Patrick Porto

Apparel business leader with international experience in US, UK, France, Italy, and Germany. Holds MBA from one of the world's Top 3 business schools following summa cum laude undergrad and writing a nationally awarded thesis in social psychology. Currently working for sports lifestyle giant Puma, and responsible for PRIME, its most strategically important business segment, driving brand heat and propelling the brand forward. Experienced in womens, mens, and kids in mass retail, fast fashion, and premium/department store formats. Belongs to a rare breed of fashion professionals who combine creative flair and trend foresight skills with strong numeracy, analytical thinking, strategic acumen, and business knowledge. Proficient in both selection buying/merchandise planning and creative product development. Previous experience includes the leading UK highstreet fast fashion retailer TOPSHOP, the leading denim brand DIESEL, the classic lifestyle brand ESPRIT, as well as SEARS-KMART, at the time the fourth largest retailer in the US. Launched a celebrity fashion line (Selena Gomez at Kmart), which became a major brand in America. Strong marketing experience as previously worked in advertising, brand marketing, and brand consulting. Has worked in London, Paris, New York City, Chicago, Manila, Veneto (Italy), Dusseldorf, and currently in Herzogenaurach (Germany).