Patrick Rail

Background

About Patrick Rail

I'm a digital journalist and communications professional with years of experience using the latest analytics and SEO strategies to drive traffic, boost engagement and spark growth. Flexible and well versed in all aspects of media, with an aptitude for problem solving, managing large projects and modernizing workflows. Although I specialize in topics related to Canadian politics, business and the economy, I'm comfortable with a range of general assignments. I'm also have proven experience building large-scale social media audiences and have played a key role in developing CTV News' industry-leading YouTube and TikTok accounts, with both having passed the 1M subscriber mark. Over my time at CTV News I have covered multiple federal elections, budgets and party leadership races, have led election night video coverage for CTVNews.ca, and was a key part of the team that won RTDNA awards for digital coverage of the 2021 federal election campaign and COVID-19 pandemic. Some of my skills include: • Adobe Creative Suite • Editorial leadership • CMS management • Social media strategy • Emerging platforms • Microsoft 365 • Content operations • Public relations • SEO/SEM • Avid/Harris systems • Copywriting • Media relations • Digital engagement • AI tools • Crisis communications • Press releases • Content curation • Data analytics • Media monitoring • Communications • Google Analytics • Graphic design • Project management • Video editing • Writing • Copy editing