Patrick Roberts

Background

About Patrick Roberts

I embarked on my journey in the craft beer industry back in March 2014 as a Cellarman at Fountain Square Beer Company, following eight years of dedicated store management at Starbucks Corporation. Over time, my role evolved to encompass supply chain management, production scheduling, Excise tax and TTB reporting, distribution oversight, and product development. In 2019, when Fountain Square acquired New Day Craft Meads and Ciders, my responsibilities expanded to cover all these aspects for two distinct businesses and three product lines spanning three states. On October 12th, 2020, I transitioned to Upland Brewing Company as a Sales Analyst, providing critical support to the Sales Department by activating and aiding retail chains, aligning strategic sales goals, offering national distribution expertise, and coordinating production logistics. Over time, this support led to my promotion to Vice President of Wholesale in 2022, where I harnessed innovative technologies and strategies to drive market share growth and shape the future of our brands. In this role, I oversaw the sales and marketing departments as we refocused our efforts on our strongest flagship brands and grew market share for the overall brand family. In March 2023, I accepted an offer from CANarchy Craft Brewery Collective in their newly formed Category Management team. Here, I bolster our national accounts and marketing teams with comprehensive analysis of market trends, consumer insights, and regional data from a complex ecosystem of sources. Additionally, our department focuses on equipping the sales and marketing teams with data literacy, presentation excellence, and safeguarding data integrity. We have been a critical source of insights for CANarchy during the growth of our flagship craft brands as well as the launch of The Beast Unleashed - The top performing new item in the FMB space in 2023.