Patrick Sanford

Background

About Patrick Sanford

Over 20 years of experience as a top producer in healthcare brand marketing. Led the development and management of strategic marketing plans and initiatives in support of major pharmaceutical, diagnostic and device brands in all phases of the brand lifecycle. Deep understanding of omnichannel marketing across all disciplines including business to business, direct to consumer, as well as professional and payer strategies. Extensive experience in forecasting, budget management, demand planning, and profitability evaluation. Key highlights: • Led over 30 brands across 12 therapeutic categories • Managed teams of 5-7 people • Met or exceeded forecast for 5 straight years as senior brand leader for a $20 MM franchise, and achieved 20% market share in two years from launch Category experience includes: HIV, hepatitis, hemophilia, sexually transmitted diseases, epilepsy / rare disease, surgical tissue sealants, virology diagnostics (HIV, Hepatitis C, Hepatitis B), oncology diagnostics, dermatology, severe & chronic pain, diabetes, gout, gastroenterology, rheumatoid arthritis /osteoarthritis, aesthetics, ophthalmology, cord blood banking, rapid sepsis diagnostics.