Patrick Thornham

Background

About Patrick Thornham

I'm a senior marketing strategist and Marketo architect who operates at the intersection of storytelling, automation, and revenue impact. I lead full-funnel marketing operations at zyBooks, where I’ve driven $4M+ in renewal revenue, increased product engagement by 40%, and launched campaigns that consistently outperform benchmarks. As the Marketo admin, trainer, and internal help desk, I design and manage scalable nurture flows, lead scoring models, and sales alignment programs. I build dashboards people actually use—translating behavioral data into actionable insights that drive both strategy and execution. With a background in education, I bring empathy, structure, and a learning-first mindset to every team. Whether I’m building onboarding workflows or collaborating on a GTM launch, I focus on clarity, usability, and cross-functional alignment. Above all, I believe great marketing feels intuitive—and delivers measurable business value.