Patrick Waller

Background

About Patrick Waller

Omnichannel & digital growth leader with a track record of scaling B2C & B2B businesses globally across eCommerce, marketplaces, and retail. Skilled in digital transformation, AI-driven marketing, and omnichannel strategies that enhance customer experience and revenue growth. Retail, eCommerce & Marketplace Leadership: • Led marketing teams at SkipTheDishes, one of Canada’s top tech companies, overseeing media, digital, and operations investments—driving profitability improvements and optimizing partnerships with retailers. • Former Director of eCommerce for OtterBox, growing global DTC revenue from 5% to 15% of total business (Newsweek Best Online Shop 2022). • VP Marketing, Asia Pacific at OtterBox, leading 14 markets and driving brand expansion in omnichannel retail and B2B (Inc honoree). Strategic Growth & Transformation Experience: • Former UPS Marketing Manager, architecting brand & sponsorship strategy for London 2012 Olympic campaign award winner and enterprise client digital growth. • Trilingual (English, French, Spanish) with deep expertise in global market expansion across North America, Europe, and Asia. • Startup Advisor (Futurpreneur) & Board Member (CMCP)—passionate about community impact, sustainability, and mentoring the next generation of business leaders. Always exploring ways to connect people, technology, and business for smarter, more sustainable growth.