Patrick Ward

Background

About Patrick Ward

Seasoned marketing leader with 13 years of experience across Financial Services/Fintech, AdTech, Advertising, and Digital Marketing. Currently Director, Institutional Marketing for Vanguard, one of the top 5 global leaders in asset management with over $12 trillion AUM and over 50 million clients. Leads Vanguard’s Institutional Client Experience Team in delivering marketing strategy and execution for Vanguard’s S&P 500 clients and prospective clients, ensuring customized, compliant, and scalable campaigns across the client/investor journey working hand-in-hand with the top institutional sales people at the firm. Deep expertise in building and scaling global marketing teams to drive major client acquisition and retention, while constructing world-class campaigns working for such companies as Vanguard, Media.Monks ($1 billion in revenue and employees, acquired and led by WPP Founder, Sir Martin Sorrell) & Wedbush Securities ($500 million in revenue, worked at both Financial Services division and Fintech division) with such major clients & partners as Oracle, Allianz, Nike, Walmart, Sony, Fiji Airways, and U.S. Space Force. Worked with the same management team from 2019 to 2024 (5 years) with Media.Monks and Rootstrap. My track record includes:(i) recent appointment at Vanguard as Director, Institutional Marketing (ii) 30-70% revenue growth (across my 4 main companies) which is 2-4X the industry average for marketing generated combined revenues of over $100 million for my companies (iv) built and led marketing teams of up to 25 with deep geographic expertise, primarily focused on the U.S. and also with significant oversight for LATAM, EMEA, & APAC markets; and (v) award-winning achievements including Webby’s, American Advertising Federation, and Adweek.