Patti Rice

Background

About Patti Rice

I am a results-oriented marketing professional with experience in B2B and B2C strategic marketing and communication. Key strengths include strong project management skills, excellent analytical and communication skills to provide deeper consumer insights and actionable strategic recommendations, excellent client relationship management skills, and an ability to see the larger business issues. Major accomplishments include successfully managing multi-million dollar segmentation study across ten global markets. Due to this study, two major brands declining sales volumes were turned into double-digit growth and brand and communication strategies were revamped to reflect the proper target market. Revived a declining relationship with a major CPG client to a more profitable relationship and a key client for firm as their primary client manager. Specialties: Questionnaire design, product and concept testing, A&U studies, trackers, segmentation studies. Experience in focus groups, in-depth interviews, community bulletin boards, online, digital, and mobile.