Patti White

Background

About Patti White

As a seasoned marketing and sales leader, I am inspired by solving complex business challenges in the healthcare and technology sectors. I am experienced in delivering end-to-end sales and marketing strategies across B2B and B2C business models. I have the unique ability to cast vision to transform business with keen understanding of executional steps required for success. Master storyteller, adept at uncovering precise customer personas and orchestrating impactful sales and marketing campaigns that elevate product and service engagement. Natural team leader and collaborator that challenges others to provide optimal solutions. Establishes and cultivates strong connections with key decision-makers, resulting in exceptional account retention. KNOWN FOR: ⏺ A master storyteller: I manage marketing leaders to uncover detailed customer personas and craft offline and online digital campaigns that drive product and service engagement at each level of the funnel. ⏺ Being a natural team leader: Passionate about leading teams and being a cross-departmental collaborator. I take personal satisfaction in challenging others to deliver the best versions of themselves and their solutions. KEY HEALTHCARE MARKETING CONTRIBUTIONS: ⏺ Drove dramatic revenue growth of 200%+ for Prostate Artery Embolization service line through innovative product launch of "Quit the Drip" campaign. ⏺ Initiated go-to-market strategy for Theranostic PSMA prostate radiopharmaceutical cancer treatments. Captured top volume leader quickly after launch. STRATEGIC LEADERSHIP EXPERTISE: ⏺ Marketing and sales strategy with an execution mindset ⏺ Storytelling and strategic campaign communications ⏺ Digital marketing ⏺ Business development and demand generation ⏺ Sales team enablement and coaching ⏺ CXO Engagement and relationship management ⏺ Go-to-market plan development and product lifecycle management ⏺ Voice of the brand and brand awareness ⏺ Employee culture builder through communications ⏺ Team building, mega-influencer, and collaborative leadership ⏺ Event management and community relations PREVIOUS TITLES: ⏺ Director, Marketing and Communications, Pinnacle Home Care ⏺ Director, Strategic Marketing and Internal Communications, Radiology Partners ⏺ Director, Product Marketing - eventBreeze, Cvent ⏺ Senior Project Management Consultant, Dell Technologies ⏺ CXO Engagement and Loyalty Consultant, Dell Technologies CONTACT to discuss new opportunities at patti.white.tn@gmail.com