Patty Davis

Background

About Patty Davis

Direct Marketing Executive with over 25 years of broad experience leading successful business growth in all stages of development. Strong brand marketing background, from developing spin-offs to repositioning existing brands and driving revenue through customized multi-channel initiatives. Functional expertise in strategic planning; multi-channel marketing; creative production; circulation planning; E-commerce growth; customer research; national and retail advertising; public relations; forecasting; budget management; and loyalty marketing. Most recent position: Nike, Portland, Oregon October 2013 to April 2014 Consultant Retained by Sr VP of Nike Women’s to build a Business Case and Strategic Plan for a Nike Women’s Catalog. Partial List of Accomplishments: • Developed a detailed business case for the potential growth of Nike Women’s Brand thru the addition of Direct Mail. • Business Case presented to Nike Sr. Management and was approved for testing. • Developed and implemented multi-faceted mail/ no-mail testing for rollout. • Developed 3, 5, 8 year strategic plans for rollout and growth opportunity for all channels. • Successful testing resulted in a full rollout of Nike Women’s catalog and potential rollout of other Nike brands. Director of Circulation and Customer Analytic's at Hanna Andersson. Below is a short snapshot of my most recent accomplishments.*Increased web demand, as a % of company demand, by 17 points.(from 43% to 60%)*Increased unique web visitors by 65%*Increased page views by 69%*E-mail file growth +66%.*Increased new customer acquisition by 10% while improving ROI to company record high.*Increased retention +2 points.*House 12 mo file growth:+6%(impressive in a downturn economy, while cutting circulation Private Label Credit Card program, and subsequent loyalty programs.*