Paul Cranwell

Background

About Paul Cranwell

With 7 out of 10 businesses struggling with cash flow issues and 63% dipping into their personal savings – If this sounds familiar, then you’re not alone. Business owners usually think about the traditional ways to get funding, but we take an approach that helps avoid the common mistakes so many make when looking for funding. Having run businesses as an owner and company director, juggling cashflow, growth plans, tax exposure, rising costs and the constant pressure of keeping sales moving. What I needed back then wasn’t just another product, it was someone who could see the whole picture.That’s exactly how I work today.As a commercial growth specialist, I take a holistic view of a business’s financial and commercial reality, because very few decisions exists in isolation. Funding growth without full commercial understanding is risky. Cutting costs without understanding sales pipeline is short-sighted. Raising capital without protecting margins is a false win.My work typically spans:• Cashflow and working capital• Growth capital and Invoice finance• Asset and vehicle finance• Property bridging and commercial mortgages• Tax efficiency, including capital allowances, R&D and energy-related reliefs• Cost reduction across utilities, energy, waste and supply chain• Commercial insight informed by real-world advertising and sales development experienceI also bring a strong understanding of what builds a sales pipeline, not theory, not buzzwords, but practical, revenue-driving activity. Because funding works best when the commercial engine behind it is strong.At heart, my role is simple:to act as a commercially minded ally to entrepreneurs helping them make clearer decisions, avoid expensive blind spots, and build businesses that are financially resilient, not just funded.If you’re looking for joined-up thinking, straight talking and support that treats your business as a system, not a set of disconnected problems, that’s how I