Paul Cross

Background

About Paul Cross

I've gathered over 12 years of business knowledge from uniquely different industries, markets, countries and job functions to build a knowledge hub that can drive progress. Consistently on the leading edge of innovation: I trafficked the first URLs to completely replace toll-free numbers in Direct Response, witnessed first hand the transition from print to digital for a major newspaper (and helped ease that for journalists with 30+ years of tenure), broke ground with the first mobile device Data Management Platform and cross-channel ad delivery, and developed a method for optimizing the effectiveness of eCommerce product pages through images, copy, and promotional code management. An effective marketer must have deep knowledge of the industry and inherent challenges a client faces. To that end, I have marketed small, one-man, service operations, medium-sized franchise organizations, national banks, and international technology companies and have gained unparalleled insight which has served to develop my approach to winning in business. To fully realize the value of experience, my wife and I built a hobby business to truly test our learnings. As evidence of our effectiveness with Teal N Bronze, sales have grown year-over-year, we've accepted invites from MTV and Canadian Tire for exclusive events, been recognized in international publications like Vogue and GQ, and established a webstore that exemplifies the best practices for eCommerce. To date, we take pride in all that we have set out to achieve with Teal N Bronze and are looking forward to the next opportunity to invoke innovation and stay ahead of the curve. I am looking to find more ways to share my unique perspective with the right organization at the right time under the right circumstances.