Paul Drew

Background

About Paul Drew

I am a highly successful brand strategist with specialist expertise in retail, eCommerce, marketing and digital. During a +20-year career that features roles with major global brands such as Merlin Entertainments Plc, ASOS, JD Sports Fashion Group, and Fenwicks Group, I have built a strong reputation as an industry influencer and subject matter expert. Boosting commercial revenue, sales, productivity, business growth, customer retention and ultimately profitability is a matter of personal pride. Key to my success is my substantial network of cross-sector global contacts, including an extensive c-level network. My career highlights include turning around business underperformance, product development/delivery, transformational change, troubleshooting and cost saving exercises. In 2010, I was recognised as Industry Nominated Rising Star UK Fashion - Drapers. I am fully conversant with the UK/international retail landscape with specialist skills in digital and its particular challenges, and I have an excellent understanding of consumer/customer behaviour. Significant results via performance marketing and reputed for strong commercial awareness, customer focus and excellent partner/people management skills. My leadership style is truly engaging and I excel at driving collaborative team work and results.