Paul Drozd

Background

About Paul Drozd

I am a community outreach and public relations specialist with over seven years of experience in developing stakeholder engagement strategies, non-profit outreach, and public affairs management. Currently overseeing the operation of VMA’s event coordination, collateral, video and advertising verticals Helped create and promote VMA’s California School News Report website and podcast Increased client’s social media traffic by 50%-300% since July 2019 Engaging in public outreach and providing general support for non-profit organizations including, facilitating vision workshops, community events, open houses and pop-up opportunities Working with the editorial and business departments to outline and execute specific growth, traffic, enrollment and monetization goals including managing and maintaining client databases Creating innovative new ways to surface and promote content and implemented company-wide software management programs including, SmartSheet, Airtable, Salesforce, Meltwater and BigTime Working with editorial staff to write and promote press releases, media advisories, eblasts and content for collateral pieces Working with advertising, printhouse, mailhouse and courier vendors Creating targeted media relations lists and tracking articles, broadcasts and social media posts to boost and follow clients in the news