Paul E. Castner

Background

About Paul E. Castner

Innovative solutions marketing leader with expertise in digital and content marketing. Proven record of driving exceptional results by delivering marketing strategy, brand development, content creation, thought leadership campaigns and integrated marketing communications in global markets for prominent companies/brands and ad agencies. A highly effective team leader and collaborator, who works well at all levels including sales, marketing, communications and executive leadership. An enlightened manager, polished leader and team player with strong written and verbal communications skills. Expertise: • Brand Development/Positioning • Strategic Planning/Mktg Research • Content Marketing • Thought Leadership Campaigns • Departmental / Budget Management • Team Development & Leadership • Market Penetration Strategies • ECommerce/Websites • Content Development & Distribution • Social Media Campaigns • Trades Shows/Conferences • Market Research/Competitive Insight • Professional Sports Sponsorships • Experiential Marketing • Retail/Channel Programs • Sales Collateral/Support • Direct/CRM Campaigns • Go-to-Market Strategies • Consumer & Trade Public Relations • Social Media Strategies • P&L Accountability