Paul Gardner

Background

About Paul Gardner

I’ve spent virtually my entire career in the marketing and communications industry, dealing with local, national, and global brands across multiple industries and countries. It’s not just a job, it’s a passion. Why? I believe that at its heart, marketing sits at the nexus between strategic and creative thinking, and it is constantly changing. Within marketing, one of the often-forgotten planks in today’s marketing mix is sponsorship, which can often bring unprecedented value to your brand and business. And yet many organisations are not leveraging the value from an optimised and customised sponsorship portfolio. Which is why I started SalesandMedia.Com…to help our clients harness that value for their organisations and brands and find the right mix of sponsorship opportunities and properties. For clients considering any form or investment in sponsorship, we take the time to understand your business and brand, the audience you want to reach, the impact you need to deliver and the results you are looking to achieve. With a mix of analysis, strategy, and creativity we help you achieve a balanced sponsorship portfolio across what we believe are today’s key communication pillars: Sport, the Arts, Education, Community and Charity. For Rights Holders, we help you package your offerings to maximise revenue and source the right sponsor partners. When you work with SalesandMedia.Com you are working with me, I lead the strategy and creative ideation work on every project. If you would like to discuss how we can help your business, please reach out and connect. paul@pgardner.com.au 0414 541 852