Paul Groessel

Background

About Paul Groessel

Former clients and colleagues say I have a knack for understanding “the box” before I think outside of it, which helps solve problems, get shit done, develop strategy and write copy that everyone from the CEO to editors are onboard to explore. I have an ability to bring a fresh perspective while remaining on-brand, in the company’s voice and without losing site of marketing and campaign goals. All a while, I can help keep an eye of a message’s actual performance because the bottom-line is still the bottom line. I have experience writing content, managing websites, building automated email campaigns, creating customer journey automations, managing Google Ads campaigns, negotiating contracts with media vendors, and overseeing other channels. I'm a former community journalist and managing editor. You learn a lot sifting through thousands of documents, interviewing people who don't want to be interviewed and writing on deadline. So that helps.