Paul Hunt

Background

About Paul Hunt

Proven Senior Media/Marketing Executive with significant success in providing strategic insight into launching effective campaigns, growing existing client business and acquiring new business, with budgets ranging from less than $1 million to over $250 million. A demonstrated track record, across multiple industries and communications and direct response platforms, with consumer focused, strategic planning that leads to bottom-line results. An expert manager recognized for providing quick strategic insight and success in developing strong client partnerships and agency/staff Digital Focus is a marketing company for internet display advertising on local content websites throughout the US. These are media, information, lifestyle and special interest content sites that serve local audiences in cities and communities throughout the country. We profiled these sites against more than 60 different Passion Points, so we know the audiences that each appeals to. And, we developed a tool, called TRAFFIK®, which allows us to customize our vast universe of more than sites to the needs of any marketer/agency in any DMA(s), based on the specs you desire. This allows us to match the interests of audiences with the appeal of your products. Think of us as a “spot internet” provider. We’re not an Ad Network, but a marketing arm for sites that are valued locally… which means superior results for you. You pick the markets & targets. We drive the TRAFFIK®. Specialties: Strategic Media Development, Brand/Product Launch, Multicultural Marketing/Advertising, Direct Response, Customer Segmentation, Interactive/Digital Marketing, Budget Management/Growth, Event Marketing/Sponsorships, New Business Development