Paul Laplaca
Creative Director at Plaid Enterprises
Based in Roswell, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Roswell
Industry
Retail Art Supplies
Company size
326
Contact information
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p•••••••@plaidonline.com
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Background
About Paul Laplaca
Accomplished Design Director with over 30 years of hands-on corporate and agency experience in all aspects of creative development and brand identity. Dynamic and motivating leader who utilizes both the left and right brain to create market-winning strategies for the purpose of repositioning and revitalizing global iconic brands for fortune 500 companies such as, Kraft Foods, Pepperidge Farm, Playtex Products, and Newell Rubbermaid. Proven track record of adding business value with measurable sustainable ROI. Proven ability to build, lead and collaborate with cross-functional teams to create designs that are grounded in consumer insights and that support the marketing strategies and positioning of the brand and its products. Expert knowledge in the graphics industry including prepress, printing, and finishing. Specialties-Strategic Brand Identity -Visual Merchandising -Product Packaging Design -Photography and Video Direction -Production, Prepress, and Printing -Strategic Creative Visionary -Thought Leader -Inspirational Mentor and Team Leader -Conceptual and Analytical Thinker -Problem Solver
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