Paul Larche
Broadcaster Turned Author & Behavioural Branding Strategist at Larche Communications Inc
Based in Springwater, Canada
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Seniority
Other
Department
Other
Location
Springwater
Industry
Marketing Services
Company size
39
Contact information
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p•••••••@larche.com
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Background
About Paul Larche
With over 45 years in broadcasting, branding, and marketing, I have consistently explored the intersection of emotional storytelling and strategic innovation. My journey spans founding Larche Communications Inc, where we scaled operations to five radio stations and a thriving branding agency, and writing "The Divided Brain," which delves into the dynamics of decision-making. Currently, as a Behavioural Branding Strategist and Author, I’m dedicated to helping businesses craft impactful narratives that resonate deeply. My work reflects a commitment to understanding human behaviour and its influence on branding and communication. Having guided Larche Communications through multiple successful exits, including the sale of its agency to Treefrog in February 2025, I aim to empower organizations to bridge the gap between logic and emotion. By blending curiosity, leadership, and community impact, I continue to contribute to the evolution of branding and human-centered strategies.
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