Paul McMahon

Background

About Paul McMahon

An extensively experienced professional with a history of delivering results through innovative thinking. Founder of Sizzle Creative - A global full service creative agency with headquarters in the UK. Boasting over 22 years’ experience, orchestrating campaigns for clients such as TGI Fridays, Tesco, British Gas, NOW TV and Saracens Rugby Club. As a passionate marketeer & gamer I decided in 2014 to port Sizzle's experience and success of marketing traditional sports brands over into esports and have been working successfully within the space ever since. Over the last 6 years Sizzle have doubled down on servicing the gaming sector, accruing an impressive roster of esports focused clients in advisory and full marketing, including the ‘Oscars’ of the esports world - the Esports Awards, leading global talent agency Character Select Agency and top pro Fortnite player Benjyfishy. Overview• 22 years commercial experience• Comprehensive knowledge and understanding of esports and gaming• Vast experience of managing non-endemic brand campaigns within esports• Winner of multiple design awards• Consistent track record of delivering results & exceeding expectations• Delivered 15 years of continuous agency growth at Sizzle Creative• A notably high client referral & retention rate• Excellent communication skillsPassionEsports and gaming are an incredibly diverse and wide-reaching field, but my passion has led me to spend countless hours (both personally and professionally) working with all levels, from grass roots amateur teams - to global events, pro-players and talent agencies. Passionate about esports and a gamer at heart – the touch paper was lit by Dizzy on the Spectrum back in 1988, but had my first foray into esports in 1997 playing in Quake tournaments at Manchester’s first internet cafe. Still regularly attending Insomnia events as well as industry events such as the Esports Awards - I've developed a diverse network of partners that can assist with everything from new business generation to top quality merch and even the mentoring of u16’s.For more information on Sizzle’s services -