Paul Rayner

Background

About Paul Rayner

25 years experience in sales, digital, media and publishing. Expert at helping brands and businesses work more efficiently and increasing traffic and revenue. Swiss Army knife of media commercial strategy and delivery solutions. Expertise Revenue generation - direct and indirect B2B and B2C Digital brand and commercial development Content marketing Specialised expertise in extending life span of late stage print brands Streamlining publishing costs Sales training • Accomplished digital publishing professional with extensive experience in commercial, adtech, social and print publishing • Enthusiastic brand ambassador with entrepreneurial spirit, and stream of innovative commercial ideas • Experienced commercial leader and account handler, sold branded, display and creative solutions throughout career • History of successful launches, over achieving forecasts and delivering profitable strategies for multi-platform businesses. Skills Sales - direct and team management Relationship building and growth Editorial and content strategy Social media content and growth Programmatic Developing new revenue streams P and L budget control Leading large cross discipline teams Recruitment, training and development Google Ads, Search Console, SEMRush, Wordpress Brand launch, Acquisitions and disposal of businesses Adtech – Site integrations Content marketing and development SEO – Technical and content Brand extensions including events Led large teams, including remote reports in the US and Asia. Directly managed sales, editorial, content and social media teams, research/analysis, sales, marketing, production, editing and design functions. Developed and maintained portfolios comprising print, research, events, digital and social, including individual brands with revenues in excess of £5million.